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Omnichannel Manager
Hemsida BI Aktiebolag
WHO ARE WE?
At Boehringer Ingelheim we develop breakthrough therapies that improve the lives of both humans and animals. Founded in 1885 and family-owned ever since, Boehringer Ingelheim takes a long-term perspective. Now, we are powered by 52,000 employees globally who nurture a diverse, collaborative, and inclusive culture. We believe that if we have talented and ambitious people who are passionate about innovation, there is no limit to what we can achieve.
THE OPPORTUNITY
As Omnichannel Manager you will play a key role by preparing the organization to make the next step into omnichannel! You will have the freedom to identify and propose opportunities to achieve business goals through the use of digital and offline channels. Besides, you will plan, develop, execute, track, and optimize the respective digital marketing activities in close collaboration with Core teams including sales, medical, marketing and market access management. In order to do this, you will review all digital content for optimized customer journeys and support the local adoption of platforms & channels.
This position is based in Sweden and reports directly to the Head of Marketing & Customer Experience.
This is a fantastic opportunity for an experienced professional who wants to be part of a truly innovative and experienced team! Join us if you want to make the difference.
YOUR KEY RESPONSIBILITIES
- Increase the digital competencies within our CoreTeams and Customer Facing Functions (including field-based functions) in Sweden
- Identify new digital marketing opportunities and where relevant develop business cases for implementation
- Work hand-in-hand with Core teams and other functions to support implementation and reporting
- Act as a consultant supporting end-to-end campaign management
- Supports Integrated Customer Plan (ICP) creation
- Plan and execute therapeutic area-overarching and multi-brand campaigns with Core teams
- Review digital content (e.g. design and wording of email, websites, social media posts)
- Collaborate closely with other departments and functions in order to identify potential opportunities
- Determine and follow the performance indicators of the different websites and digital campaigns
- Ensure a customer experience that drives the desired behavior throughout the customer journey, as well as is giving the organization all ingredients to continue to do so
WHAT YOU SHOULD BRING TO THE TEAM
- At least 3 years of Digital Marketing experience.
- Bachelor’s or Master’s degree in Digital Marketing or Business Administration (or equivalent Diploma).
- Excellent command of the Swedish & English language.
- Experience in (agile) Project Management.
- Hands-on experience with multichannel management including digital projects.
- Experience in website content creation and in planning, executing digital campaigns.
- You are a team player who enjoys working in a diverse environment and values strong cross-functional relationships.
- You are agile in learning new tools and systems and passionate about communicating your vision to the team.
- You see yourself as a digital savvy.
- Ability to influence a wide range of (internal and external) stakeholders in a matrix organization.
- Familiar with legal requirements on communication with external stakeholders and General Data Protection Regulation (GDPR) Compliance.
- Lastly, you are innovative, curious, and eager to achieve results.
WHAT WILL YOU GET IN RETURN?
- Work in a wellbeing-oriented organization (e.g. Premium access to Headspace and ongoing support and initiatives related to ways of working to help our employees to stay healthy and constantly improve the physical, emotional, mental, and spiritual well-being).
- Customized Development plan based on your role and aspirations, with several learning platforms such as Training Library (BI University) and access to international development opportunities and languages + training programs
- Good work-life balance with possibility to some extent work from home
- Competitive salary package and benefits (e.g., Access to Fitness activities, “friskvårdsbidrag” and private healthcare insurance)
- A fun, diverse, inclusive, and multicultural working environment where we actively work with our culture and our values.
What’s next?
We will have a look at your CV and cover letter. If we see a match, we will invite you for a video call interview to get to know each other.
If you have any questions related to the recruitment process, please do not hesitate to contact Talent Acquisition MIDI: [email protected]
DIVERSITY & INCLUSION
At Boehringer Ingelheim we share the opinion that diversity and inclusion is essential for the growth of our business and that our strengths and competitive advantage are also the result of the diversity of our company – diversity across the three dimensions of inclusion: Gender, Geography and Generation. Our people are part of a deep-rooted, family company philosophy that welcomes everyone! We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.
Screening:
In order to comply with applicable export control laws, Boehringer Ingelheim periodically screens business relations (including job applicants) against sanctioned party lists (“SPL”). These checks may be performed by Boehringer Ingelheim or by any of its Affiliates. You acknowledge that Boehringer Ingelheim and/or its Affiliates will screen you against SPL and that for this purpose your personal data may be processed in relevant databases, including databases of third-party vendors that perform SPL screening for or on behalf of Boehringer Ingelheim or its Affiliates which may be located or accessible outside the EU. Boehringer Ingelheim is committed to ensuring an adequate level of protection of your personal data.
Hemsida BI Aktiebolag
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