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Marketing Communications Manager North Europe
Hemsida Getinge Sverige AB
Marketing Communications Manager North Europe
Date: May 28, 2024
Location: Halmstad, SE
Company: Getinge Sverige AB
Remote Work: 3-5 days
At Getinge we have the passion to perform
Join our diverse teams of passionate people and a career that allows you to develop both personally and professionally. At Getinge, our passion is to secure that every person and community have access to the best possible care, offering hospitals and life science institutions products and solutions that aim to improve clinical results and optimize workflows. Every day we collaborate to make a true difference for our customers – and to save more lives.
Are you looking for an inspiring career? You just found it.
Marketing Communications Manager – Maternity Cover
We are looking for a Marketing Communications Manager to contribute towards a dynamic marketing plan and develop communication initiatives with a 360 degree approach towards customers of the Nordic region.
You will have the opportunity to make a difference by developing and implementing the content strategy to position Getinge in all of its relevant target groups in ACT, SWIC, DHS and LS in the Nordic region.
You will collaborate with your team to share, build together and meet our goals, working flexibly with internal and external customers to identify and develop effective marketing communications.
As the Marketing Communications Manager, you will drive marketing value communications based on brand identity guidelines, tools and platforms whilst ensuring adaptation and application of the global marketing communication messages to the Nordic market needs.
One area of responsibility is event management, where you will support sales to successfully drive customer centricity and lead generation activities at exhibitions, congresses and Getinge hosted events.
Day-to-day responsibilities will include:
- Develop field marketing activities (ad placements, email campaign, sales support activities) by connecting to global content needs
- Proactively support Nordic Sales teams with Marketing Communications activities to drive sales activities, taking ownership of the regional marketing communication launch plan for product launches and product life cycle activities working as a project based organisation
- Plan, execute and control marketing communications at local events and congresses based on global guidelines
- Develop, manage, optimise appropriate content for websites, landing pages and social media including contribution to the editorial plan
- Drive content maintenance of existing marketing communication elements according to relevance (eg Website, Showpad)
- Define measurements and control progress (including contingency planning and metrics)
- Create regional content to drive value marketing communication based on the product value proposition
- Discover and implement highly valuable content in close collaboration with the global content counterparts and subject matter experts and derive marketing claims, messages and visualization
- Define target group, communication objectives and detail target markets by working collaboratively with North Europe Sales teams
- Secure input for internal communication activities in collaboration with Corporate Comms
Who you are:
At Getinge, we are looking for passionate individuals, who are agile, resilient, take responsibility for their development and focus on achieving excellence. They never compromise on quality and always act responsibly remembering that our customers always come first. They enjoy collaboration and working in diverse and international teams, and embrace the future. If you love change, we can make sure that you stay that way!
Your Experience and Skills include:
- Academic degree or equivalent within the area of business or marketing
- Proven background in marketing communication and event management
- Strong experience from working close to the market and proactively supporting regional sales team
- Knowledge and/or experience from the healthcare industry in Marketing Communications
- Excellence in English and Swedish, both written and spoken
- A stylistic ability with a good sense for look and feel and tonality
- Broad proficiency with publication design software: (illustrator, InDesign, Photoshop and Acrobat)
- Sound knowledge of office suite programs (Powerpoint, Word and Excel) in addition to web layout and content management tools (CRM, Pardot, Falcon, Showpad, or equivalent)
- Solid digital marketing knowledge and design experience in fast paced environment, at both strategic and operational level, including tactics and implementation
- Strong project management skills, with the ability to prioritise and effectively manage multiple tasks, projects and deadlines.
- Curiosity to learn and understand customer needs, and to develop marketing activities that facilitate lead generation.
- Up-to-date, integrative marketing, advertising and communication knowledge (incl. digital) on an international scope
- Creative and strong business driven mindset with a great ability to develop effective storytelling
- Excellent interpersonal and communication skills – ability to develop strong relationships and work with senior level executives
- Capable of working with marketing communication agencies based on brand handbooks & guidelines
In this role, you may be required to travel to visit customers, other offices, and to support the sales process domestically and internationally.
For more information, please contact Stina Nordlund, Head of MarCom North Europe, +46 10 335 5805 or [email protected]. Please note the planned start date is September 2 and we will review applications on an ongoing basis so please send in your application as soon as possible.
About us
Getinge is on an exciting transformation journey constantly looking for new ways to innovate together with our customers to meet the healthcare challenges of the future. We are committed to diversity, equity and inclusion and to sustainability with a goal to be CO2 neutral by 2025. We believe in giving our employees the flexibility they need and make every effort to foster a learning culture that supports their personal development and creativity. Our passionate people hold our brand promise ‘Passion for Life’ close to heart.
If you share our passion and believe that saving lives is the greatest job in the world, then we look forward to receiving your application and resume. We hope you will join us on our journey to become the world’s most respected and trusted medtech company.
Hemsida Getinge Sverige AB