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Brand Activation Manager

  • Externa annonser
  • Remote Malmö
  • 2024-09-27

Hemsida Rugvista

At Rugvista we are dedicated and passionate about helping people to a home they love. We are an entrepreneurial organisation committed to constantly improving ourselves and our business.

Our Marketing team is growing, and we are looking for a Brand Activation Manager to take the Rugvista brand to new heights. This is a new role, combining the best of digital marketing with innovative thinking when it comes to utilising social channels and PR.

So if you are a star when it comes to branding and media planning, as well as have a solid experience within digital PR & collaborations, this is the perfect opportyúnity for you!

The role as Brand Activation Manager offers an opportunity to make an impact within an inspiring, ambitious, and international environment that promotes results, personal development, and a collaborative approach. And since we are devoted to helping people create inspiring homes, a genuine interest in home decoration goes without saying for this role.


About the role

The role includes the following focus areas:

  • Brand activation plans: Responsible for Rugvista Brand activation plan, driving initiatives supporting our brand position, including planning and buying media.
  • Brand PR & collaborations: Initiate and drive collaborations supporting our Brand activation plan, as well as utilising PR from our branded initiatives.
  • Organic Brand channels: Responsible for maintenance of Rugvista brand channels, in close cooperation with Community Manager, responsible for organic social channels.
  • Brand measurement framework: Define measurement framework, set up dashboards, measure and follow up.

Our Marketing team act as a full-service in-house agency, working with SEM, SEO, branding, content production, social media, influencers, campaign management, and CRM

You will be a part of the Brand & Content Marketing team working closely with stakeholders across the company, including our performance marketing team based in Berlin, and external partners when needed. You will report to the CMO and the position is based at our headquarters in Malmö, Sweden.


How you make an impact

  • Responsible for Rugvista brand media plans, including planning and buying media. Channels will differ per market, target group and objectives, but in-depth knowledge about digital media channels (such as Meta, Youtube, Pinterest and TikTok) as well as more traditional media (TV, print) is mandatory.

  • Responsible for Rugvista Brand activation plan, driving initiatives supporting our brand position. Examples of brand activations can be cross team projects such as Rugvista Design competition, implementing UGC on site tools and/or social shopping, but also smaller initiatives such as in packaging, or in store, communication.

  • Initiate and drive collaborations supporting our Brand activation plan, as well as utilizing PR from our branded initiatives. Collaboration can include brand ambassadors, influencers, brand collaborations, but also more sales focus initiatives such as magazines and voucher swaps etc.

  • Utilize PR possibilities in social media forums and incoming requests from designers and media. Identify new collaborations and outreach opportunities to promote Rugvista’s brand image and products on third party websites (e.g. blogs, newspapers, etc.).

  • Responsible for Rugvista’s annual design competition and events connected to this to generate PR.

  • Responsible for organic brand channels (example: Youtube, Pinterest, TikTok), that they are up to date with assets according to media and activation plan. This is done in close cooperation with Community Manager, responsible for social channels (Meta & influencers)

  • Responsible for Rugvista strategic brand campaigns, including briefing of assets needed for brand channels, and ensuring that deliveries from the Creative Team and external agencies are in line with brief and brand expression.

  • Ensure the Rugvista brand position (Visual identity and ToV) is followed in all channels.

  • Define brand equity measurement framework, set up dashboards, measure and follow up.

  • Brand budget responsibility

  • Keeping up to date with current developments within the online marketing industry to proactively incorporate relevant trends and innovations.


What you bring

  • We are looking for an experienced and ambitious individual, with deep expertise and proven track record when it comes to Experience in setting up media plans, as well as buying media (hands on experience of digital channels such as Youtube, Facebook, Instagram, Pinterest, TikTok).

  • Deep understanding and passion of how to build strong brands in a fast-moving digital landscape.

  • You are a people person with strong interpersonal skills and can build relationships with and influence stakeholders, both inside and outside the company.

  • Experience of PR & collaborations, with focus on social media platforms and forums, influencers/brand ambassadors, as well as connected offline magazines.

  • Knowledge, interest and passion of the online creator landscape.

  • Excellent verbal and written communication skills to reach different target groups across different social media platforms.

  • Experience with defining and developing branding activities, content, events and competitions in a dynamic, fast-changing environment.

  • Ability to work in a team, as well as high drive when working alone.

  • Energetic, impact-oriented with desire for personal development.

  • You are passionate not only about the creative part, but also the business aspects.

  • Analytical and organisational skills, structured problem-solving approach and the ability to set priorities and adapt as they shift.

  • Familiar with Google Analytics, Looker Studio, social media monitoring and listening tools.

  • Proficiency in English a must. Swedish a plus.

  • Strong interest in interior design.

  • 3+ years of experience in a similar position.

  • Experience working with multiple European markets is a plus.


What we offer

  • Opportunity to work in a diverse, high-paced, inspiring, and collaborative organisational environment, where you will impact the next level capabilities for our marketing communication.

  • A diverse and international organisation committed to creating and maintaining an inspiring workplace where everyone loves to go to work.

  • Competitive benefit package.

  • A culture inspired by our values: Focus on impact, Stay true, and Be entrepreneurs.

Rugvista perks

  • Flexible working hours & possibility to work from home 2 days/week.

  • A generous employee discount on the products we sell.

  • Free coffee, fruits, and snacks. Breakfast on Thursdays.

  • Generous wellness allowance and onsite massage.


Start date

Preferably at the end of August, or per agreement.

We are reviewing candidates continuously, so please submit your application as soon as possible, but no later than June 10:th.


About Rugvista

Rugvista Group is one of Europe’s leading “direct-to-consumer” e-commerce players. We market rugs through our own web-shops, available in 20 different languages, using the brands Rugvista and CarpetVista. The company was founded 2005 and offers a wide and relevant selection of design- and traditional rugs of high-quality at attractive prices.

The Group’s operations are divided into three segments: Private consumers (B2C), Business consumers (B2B), and Marketplaces & Other (MPO). The B2C segment represents the consumer market and is the Group’s core segment.

Rugvista Group’s organizational purpose is to help people to a home they love, and our business vision is to become the center of gravity for the European rug industry. We also have a specific focus on driving environmental, social, and economic development in the geographies where our rugs are made.

Rugvista Group employs approximately 85 FTEs and is headquartered in Malmö, Sweden, with easy access to Copenhagen airport and public transit options. To further expand our regional presence and recruitment base, Rugvista is in the process of setting up a small office in Berlin, Germany.

The Rugvista Group AB (publ) share is traded on Nasdaq First North Premier Growth Market under the ticker symbol “RUG”

  • Externa annonser
  • Remote Malmö
  • 2024-09-27

Hemsida Rugvista

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