Go People – Go PPC – Go North

Go North Group AB has in under two years built a portfolio of 34 Amazon FBA brands, covering a broad range of categories including children, pets, sports, and kitchen supplies. With a strong focus on technology and data, Go North remains committed to its processes and making informed, data-driven decisions to drive sustainable and scalable profit growth across its business, with the vision of becoming the world’s leading Amazon FBA operator with Net Sales pro forma SEK 765m (Net Sales LTM pro forma Q3-23).

The continuously growing Go North-team consists of entrepreneurs and highly driven individuals, who together are creating an ecosystem of e-commerce entrepreneurs, empowered by our expertise.

With our strong growth agenda, Go North is searching for a driven, analytical, performance marketing expert to join our Go North as the Senior Performance Amazon PPC Lead for our PPC-department.

In this position you will Go and:

Have the overall responsibility for our PPC-performance and its effects on both topline and bottom-line. Drive and set the strategy for our Amazon marketing activities, lead, and coach a team of 4 PPC specialists, and spearhead strategic initiatives, targets and KPIs to enhance sales and profitability. You will have the responsibilities of:

• Overall responsibility for PPC ad spend, ad sales, ACoS% for our 34 brands. Monitor daily KPIs, profit margins, and spending across brands, managing growth forecasts.
• Oversee Amazon marketing activities, including how we work with campaigns, ad groups, targets, content & communication.
• Set a strategy how to automize bid strategy and dayparting based on KPIs such as ACoS, CR% or stock availability.
• Lead strategic discussions and audits to create growth roadmaps for brand accounts.
• Conduct thorough keyword research and analysis for campaign optimization. Analyze data to derive actionable insights, improving campaign performance and conversion rates.
• Manage a team of 4 PPC specialists, providing guidance and support for how to reach our KPIs and targets.
• Collaborate cross-functionally to align PPC strategies with business goals.
• Stay updated on Amazon PPC trends and best practices, sharing knowledge within the team.
• Ensure compliance with Amazon’s advertising policies and guidelines.

Go to your profile:

We are looking for a person with the following skills:

• Minimum 5 years of Amazon Advertising including Amazon DSP and Amazon Sponsored Ads, and practical familiarity with Amazon SEO or international e-commerce
• Meriting if you have experience within performance marketing and Google SEM/SEO.
• Ambitious, entrepreneurial mindset with a strong background in performance and growth marketing.
• Strategic + hands on experience is required
• Fast learner, adept at analytical thinking, and a team player.
• Test-and-learn approach to continually evolve and optimize the growth marketing mix.
• Highly analytical with proficiency in Excel and data analysis.
• Driven, competitive, and solution oriented.
• Experience leading international and remote teams.
• Demonstrated track record of KPI responsibility.

This is a permanent position, reporting directly to the CCO and leadership team. Our headquarters is in the heart of Gothenburg, Sweden, but we offer flexible working hours and a remote workplace. Traveling to Gothenburg will be required at least once every month. We are a flexible workplace, like-minded colleagues and have some pretty cool benefits.

Go North and apply today, as candidates are continuously evaluated.