About My Neighbor Alice

Embark on an exciting journey with My Neighbor Alice!

My Neighbor Alice is a fully on-chain game that combines engaging gameplay with blockchain technology. It’s a virtual world where players can own land, interact with neighbors, and participate in an open player-driven economy. Our game leverages blockchain technology to empower players with true ownership of in-game assets and provide an open platform for User-Generated Content (UGC). My Neighbor Alice is recognized as one of the leading projects in the blockchain gaming space. The project was awarded ‘Project of the Year’ on Binance Launchpool in 2021 and has partnered with major players in the blockchain industry.

Job Description

We are seeking a creative and dynamic Marketing Manager to join our talented team and lead the marketing department. The ideal candidate will have a passion for gaming, an understanding of blockchain technology, and a knack for innovative marketing strategies. You will oversee the development and execution of comprehensive marketing strategies, aligning them with the project’s goals and managing the overall brand presence.

This role is anticipated to be a remote work position, with some occasional travel involved.

Are you up for the challenge?

Key Responsibilities

• Supervise the entire marketing department and provide guidance and feedback to the team

• Define and iterate on the overall omni-channel marketing strategy, including positioning, messaging, community growth, and go-to-market (GTM) strategies.

• Develop and execute marketing campaigns, leveraging Web3 channels and tools.

• Plan for physical and virtual events, media & PR, and online advertising.

• Collaborate with the art, design, and business teams to create compelling marketing materials.

• Strategize and plan activities on social media channels, creating engaging content and interacting with the community.

• Analyze market trends and player feedback to inform marketing strategies.

• Organize and participate in both online and offline events to promote the game.

• Work with influencers/KOLs and content creators to expand game visibility.

• Monitor and report on the effectiveness of marketing campaigns.

• Plan and design marketing campaigns with partnered brands.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.

• A minimum of 3-4 years of experience in marketing, preferably in the gaming and/or Web3 industry.

• Hands-on experience in executing marketing campaigns.

• Experience in social media management, community growth and online advertising.

• Good understanding of the blockchain and crypto markets.

• Excellent communication and writing skills.

• Ability to work independently in a remote setting and collaborate with cross-functional teams.

• Creative thinker with a data-driven approach to marketing.

What We Offer

• A chance to be part of a leading blockchain-based gaming project.

• A dynamic and international team of talented professionals.

• Competitive salary.

• Flexible working hours, occasional travels and a fully remote work environment.

• Opportunities for professional growth and development.

We love hearing from anyone who is enthusiastic about changing the web3 games industry. Not sure you meet all qualifications? Let us decide!

Research shows that women and members of other under-represented groups tend to not apply to jobs when they think they may not meet every qualification, when, in fact, they often do! We are committed to creating a diverse and inclusive environment and strongly encourage you to apply. Thank you for your interest!