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Marketing Analytics Lead

Website Storytel

Storytel is one of the world’s leading audiobook and ebook streaming services, offering unlimited listening to consumers in 25+ markets. Our vision is to make the world more empathetic, with great stories to be shared and enjoyed by anyone, anywhere, anytime. We are now seeking a Marketing Analytics Lead for our Global Marketing Team, Digital Growth.

About the team

You will be part of the Digital Growth department, Global Marketing Team. You will be the driving force to ensure optimal business performance across multiple digital acquisition channels, working with Data team, MarTech pros and multiple other stakeholders in different regions.

About the role

We are looking for a Marketing Analytics Lead with an eye for detail, experience with Paid Digital marketing, CLV/SAC measurements, MMM, incrementality tests, and familiarity with conversion funnel analysis. You will be driving the efficiency of acquisition, always involved in creating new growth opportunities.

The role requires expertise with Looker reporting, a good understanding of web and app analytics, experience with incrementality testing in digital acquisition channels, great communication skills and curiosity. You will be reporting to Oleksandr Kurdiuk, Head of Digital Growth.

About you

  • You love sharing data, and owning the metrics, that drive growth and efficiency.

  • You are confident with your SQL skills.

  • You have hands-on experience with Paid Digital analytics: worked with GA4, MMPs, and know different approaches to conversion attribution.

  • You have solid knowledge and experience with reporting tools (preferably, Looker), as a Dashboard developer

  • You have worked with MMM, or have a solid understanding of the topic.

  • You have worked with CLV/SAC development, and are familiar with the metrics, that impact it.

  • You are familiar with incrementality tests with Paid traffic, worked with tools like META GeoLift.

What we offer

Storytel offers a dynamic, forward-thinking environment that allows us to embrace new ideas and creative solutions while continually challenging and questioning old truths. Our approach to leadership is rooted in communication, trust, and genuine care, recognizing that innovation often stems from collective wisdom, enabling individuals to thrive and achieve collective success. To support your professional development, Storytel offers a personal educational budget, leadership courses and mentoring opportunities.

We offer flexible working hours, remote working possibilities, and flexible public holidays for people to celebrate what they genuinely believe in.

If you feel like Storytel is a place where you could thrive, please submit your application and portfolio in English, and we will contact you as soon as possible.

Website Storytel

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