About Ingrid

Ingrid is a leading-edge Swedish SaaS innovator transforming the e-commerce landscape with our advanced delivery experience platform. From product discovery to potential consumer returns, Ingrid covers the full customer journey. Our mission is to connect retailers, carriers, and consumers to create a better shopping experience for everyone. For online shoppers, that means optimized delivery options during checkout, package tracking from the moment they place an online order, and easy returns. For retailers, it means maximizing shipping revenue, streamlining operations, and building more customer loyalty. At Ingrid we have a vibrant, cooperative work culture, we champion progressive thinking and we acknowledge achievements with genuine enthusiasm.

Role Overview

Ingrid is on the lookout for a Lifecycle Marketer with a flair for crafting engaging customer journeys that nurture leads and foster long-term loyalty. This role is essential for developing and implementing strategies across the customer lifecycle to maximize engagement, retention, upselling, and advocacy. The ideal candidate will have a deep understanding of customer behavior and the ability to use insights to drive impactful marketing initiatives within the SaaS or e-commerce sector.

Key Responsibilities

• Design and execute lifecycle marketing strategies to enhance customer engagement, retention, and lifetime value, ensuring alignment with business objectives and brand values.

• Utilize segmentation and personalization techniques to tailor communication and marketing efforts across different stages of the customer journey.

• Develop and manage multi-channel marketing campaigns (email, SMS, social media, web) that effectively reach and resonate with target audiences.

• Collaborate with cross-functional teams, including product, sales, and customer service, to ensure a cohesive and integrated approach to customer lifecycle management.

• Analyze and report on the effectiveness of lifecycle marketing initiatives, leveraging data to refine and optimize strategies continuously.

• Identify opportunities for automation and scalability in marketing processes to improve efficiency and effectiveness.

• Stay abreast of the latest trends and technologies in lifecycle marketing, applying innovative practices to keep Ingrid at the forefront of the e-commerce logistics industry.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.

• At least 3 years of experience in lifecycle marketing, customer engagement, or a similar role within the SaaS or e-commerce industry.

• Profound understanding of customer segmentation, journey mapping, and personalized marketing tactics.

• Strong analytical skills, with proficiency in using marketing analytics tools to drive decisions (e.g., Google Analytics, CRM software).

• Experience with marketing automation platforms (e.g., HubSpot) and email marketing tools.

• Excellent communication and project management skills, with the ability to lead initiatives and collaborate effectively across teams.

• Creative thinker with a problem-solving mindset, eager to innovate and experiment with new marketing approaches.

• Passionate about enhancing customer experiences and contributing to the growth and success of a dynamic SaaS company.

• What Ingrid Offers:

• Competitive salary with performance-based bonuses.
• A dynamic, innovative, and supportive work environment where your ideas and contributions are valued.
• Opportunities for professional growth and development within a rapidly growing company.
• Flexible working hours and the possibility to work remotely.
• Comprehensive benefits package including health and pension plan.