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Wasa Global Marketing Manager

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WASA® Global Marketing Manager

Are you passionate about contributing to a renowned Swedish brand’s global expansion and its mission to advance healthy eating? Join our dynamic team at WASA® and play a pivotal role in shaping the future of our iconic brand.

Over a century ago, in the northern reaches of Sweden, a visionary baker named Karl aspired to deliver delicious and nutritious crispbread to every corner of the country. In 1919, WASA® was born, and today, we continue to fulfill that dream by offering our high-quality products to the world, empowering people to make healthier food choices every day.

Joining the WASA® Global Team means embracing the responsibility of becoming the brand’s true custodians. We are focused on inspiring our business partners, driving WASA®’s growth, and creating an enjoyable workplace environment for us and everyone working with the brand.

We’ve launched a new Assortment Strategy and are looking to hire a WASA® Global Marketing Manager for the part of the range under the “Craft & Tasty Breaks” banner. It’s a part of the portfolio that is not as big in volume as our core, classic crispbread but is very dynamic. This role involves leading several of our current product ranges for exceptional healthy taste experiences (Core 2.0, Wasa Thins, Din Stund, Wasa Sandwich, Sourdough, Rounds, Crackers, Biscuits, etc…), and shaping the future with innovation.

Key Responsibilities:

As a Global Marketing Manager for WASA®, you will:

  • Spearhead the global growth strategy for your category segments by becoming a business expert and be actively involved in addressing unique challenges faced by WASA® in different countries.
  • Act as the primary liaison for WASA® across various departments (RDQ, Supply Chain, Finance, Center of Excellence Equity & Communication, Digital, Media planning, Shopper).
  • Ensure ongoing monitoring of your category segments and competitive landscape through regular and ad hoc analyses.
  • Identify innovation opportunities in designated platforms through global or local research to ensure strong concept development, grounded in robust consumer insights.
  • Lead cross-functional teams to ensure the effective delivery of Innovation Projects, adhering to the Barilla Phase & Gate process.
  • Contribute to the development of your product segment’s communication and activation strategy, overseeing the implementation and launch of new products in regions.
  • Efficiently manage and optimize your assigned budget.

Your Profile:

  • Educational background in Marketing (bachelor’s or master’s degree) from a reputable university or institution.
  • A track record of 8-10 years in developing global brands within the fast-moving consumer goods industry. As a result, you have a well-cultivated international mindset.
  • Strong analytical skills, with a keen eye for data and turning insights into actions.
  • Exceptional communication abilities, with the capacity to convey concise messages and adapt communication style to various contexts. You are recognized for your ability to inspire others.
  • A track record of developing innovations and launching new products. You are an expert at working within cross-functional teams and displaying a curiosity to understand diverse stakeholder perspectives.
  • You are proactive and have a natural ability to lead others/projects.
  • Proficiency in English, with knowledge of an additional European language considered an advantage.

Our Offer:

  • Our office is situated in the heart of Stockholm. We offer hybrid working arrangements, blending remote work (up to 50% of the time) and office-based work.
  • Professional development and global experience in an international environment with wide exposure.
  • Involvement in national and international projects with high responsibility.
  • Discount with sports club, a healthcare contribution each year and regularly health check-ups.
  • Attractive office space and very good access to local transportation.
  • A dynamic, motivated team with a very positive, inclusive working culture with flat hierarchies.

Additional Information:

  • This position reports to the Global WASA® Marketing Director.
  • Permanent local contract in Sweden.
  • The expected start date is latest March 1st, 2024.


To apply, kindly submit your CV and motivation letter. We will be reviewing applications on a continuous basis.

Barilla is an equal opportunity employer. We are committed to preventing discrimination and harassment of any kind and providing equal employment opportunities to all employees and applicants, regardless of race, color, religion, gender, national origin, age, disability, sexual orientation, or any other classification.

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