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Head of Own Media, cover during parental leave

  • External ads
  • Remote

Website Rugvista

At Rugvista we are dedicated and passionate about helping people to a home they love. We are an entrepreneurial organization committed to constantly improving ourselves and our business.

We are now looking for a 1 year maternity cover for our Head of own media while she is ensuring the future of humankind in general and her growing family in specific.

So if you are passionate about SEO and own media channels, and an expert when it comes to CRM and on-site customer activation, then this could be the perfect opportunity for you!

The role as Head of own media offers an opportunity to make an impact within an inspiring, ambitious, and international environment that promotes results, personal development, and a collaborative approach.

About the role

The role includes the following focus areas:

  • SEO and content strategy: Driving organic traffic and on site customer journey.
  • CRM & CDP: Responsible for lead acquisition, retention and loyalty, including campaign plan and email strategy.
  • Social Media and Influencer marketing: Managing a growing community of rug lovers in our social platforms
  • Managing the own media team: A team of dedicated channels specialists, based in Malmö and Berlin

You will join our Marketing team where we are devoted to helping people in their search for the perfect rug. The Marketing department is a full-service in-house agency, working with SEM, SEO, branding, content production, Social Media, Influencers, campaign management, and CRM where the own media team focuses on making it as easy as possible for users to find and buy what they are looking for and to build long-term relationships that engage, activate and support our customers. You will report to the CMO and the position is based at our headquarters in Malmö, Sweden, with a portion of the team operating from Berlin.

You will work closely with stakeholders across the company, including our performance marketing team and purchase department, but also with external partners when needed.

How you make an impact

  • Responsible for own media channels performing according to plan, both from a business perspective and customer benefit point of view.

  • Plan and prioritise the work of the Own media team, ensuring an optimal set up in terms of resources and clear and collaborative processes.

  • In alignment and collaboration with management and internal stakeholders, keep the content & campaign plan up to date for own media channels, as well as implement activities according to plan.

  • In cooperation with the CMO responsible for the campaign & communication plan.

  • Responsible for the successful implementation of our new Customer Data Platform (CDP) and First Party Data strategy.

  • Responsible for the overall SEO strategy and direction to increase the organic visibility of our website.

  • Oversee Influencer and Social media strategy and activations

  • Together with your team, responsible for briefing of assets and content needed for the own media channels, and ensuring that deliveries from the Creative Team and external agencies are in line with brief and brand expression.

  • Personal development of team members

  • Team budget responsibility

  • Keeping up to date with current developments within the online marketing industry to proactively incorporate relevant trends and innovations.

What you bring

  • We are looking for an experienced and ambitious individual, with deep expertise and proven track record of leading marketing teams (either inhouse or at an agency), preferably within own and earned media.

  • In-depth knowledge of CRM, SEO and campaign & content production, including, but not limited to: customer segmentation & infrastructure, ecosystem for email (push/pull), A/B testing, content planning & production, campaign & communication plans, on-site activation, copywriting and influencer marketing.

  • Passion for e-commerce and customer behaviour on site.

  • High analytical skills and knowledge in data management, tracking and tagging, including on-site attribution. Experience working with GA4 is a must and Looker studio is highly beneficial.

  • An active interest and understanding of technology as a support for operations, including but not limited to: SEO tools, CDP:s, CMS (knowledge in word press highly beneficial), creative versioning platforms, translation efficiencies, AI, DAM, Brand management platforms etc.

  • Has a strong passion and dedication towards the individual work and the company’s goals and visions.

  • Carries a can-do attitude. Participates actively in discussions and meetings and gives valuable inputs and suggestions to contribute to company progress.

  • Can effectively manage relationships with different stakeholder types. Promotes and acts in a collaborative manner to ensure all relevant perspectives and stakeholders are considered, whilst ensuring business needs are met.

  • Strong business acumen, and a structured problem-solving approach and mindset, with the ability to clearly reason and present solutions based on insights and best practice to internal stakeholders, including management.

  • Energy, impact-oriented and passionate about individual- and team development.

  • Fluent English on a business level, Swedish optional.

  • 3+ years of experience in a similar position.

What we offer

  • Opportunity to work in a diverse, high-paced, inspiring, and collaborative organisational environment, where you will impact the next level capabilities for our marketing communication.

  • A diverse and international organisation committed to creating and maintaining an inspiring workplace where everyone loves to go to work.

  • Competitive benefit package.

  • A culture inspired by our values: Focus on impact, Stay true, and Be entrepreneurs.

Rugvista perks

  • Flexible working hours & possibility to work from home 2 days/week.

  • A generous employee discount on the products we sell.

  • Free coffee, fruits, and snacks. Breakfast on Thursdays.

  • Generous wellness allowance and onsite massage.

Start date

Mid December, or per agreement.

We are reviewing candidates continuously, so please submit your application as soon as possible, but no later than Nov 5:th.

About Rugvista

Rugvista Group is one of Europe’s leading “direct-to-consumer” e-commerce players. We market rugs through our own web-shops, available in 20 different languages, using the brands Rugvista and CarpetVista. The company was founded 2005 and offers a wide and relevant selection of design- and traditional rugs of high-quality at attractive prices.

The Group’s operations are divided into three segments: Private consumers (B2C), Business consumers (B2B), and Marketplaces & Other (MPO). The B2C segment represents the consumer market and is the Group’s core segment.

Rugvista Group’s organizational purpose is to help people to a home they love, and our business vision is to become the center of gravity for the European rug industry. We also have a specific focus on driving environmental, social, and economic development in the geographies where our rugs are made.

Rugvista Group employs approximately 85 FTEs and is headquartered in Malmö, Sweden, with easy access to Copenhagen airport and public transit options. To further expand our regional presence and recruitment base, Rugvista is in the process of setting up a small office in Berlin, Germany.

The Rugvista Group AB (publ) share is traded on Nasdaq First North Premier Growth Market under the ticker symbol “RUG”.

  • External ads
  • Remote

Website Rugvista

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